Post by account_disabled on Jan 2, 2024 0:15:34 GMT -5
Lately the Material Design guidelines made by Google. In the past, the search giant was more focused on expanding its business towards the most diverse products and… well, it seems that it did not invest much in design. image The old and famous Google logo I know it is not ugly and that people were used to. But it had been the same logo since It took years to maintain the same structure, which no longer fit well with the identity that the company was creating. That, together with the growth of its Android operating system, made Google take an attitude in relation to its design. And that's when they did what they do best.
test and investigate. A lot. And after many studies of use Special Data and trends, they arrived at Material Design. image New Google identity, according to Material Design Precisely because it has so many theoretical bases and applied tests, we consider Google a design benchmark. Its guidelines were established as a strictly pleasant, functional and intuitive system, in addition to having fluidity and dynamism like no other, with movement that simulates real life. Create and use a specific color palette Before at Rock Content, we used all the colors available in the visible spectrum for our art – except institutional images, which follow specific colors – and there came a time when it was looking like a real carnival.
Everything seemed random, as if it were not part of the same identity, even if it presented the same style. In this way, we concluded that, by limiting the choice of colors to a fixed palette, we would have greater conformity between the arts. As Material Design was adopted, we followed its color palette, and have used it in our images ever since. With it we have a very great freedom to use, although of course, maintaining the limitations. Create contrasts in images When talking about color, It is also important to emphasize contrast. A short time ago, we did the arts in a monochromatic way. All the colors were just variations between light and dark of the same color.
test and investigate. A lot. And after many studies of use Special Data and trends, they arrived at Material Design. image New Google identity, according to Material Design Precisely because it has so many theoretical bases and applied tests, we consider Google a design benchmark. Its guidelines were established as a strictly pleasant, functional and intuitive system, in addition to having fluidity and dynamism like no other, with movement that simulates real life. Create and use a specific color palette Before at Rock Content, we used all the colors available in the visible spectrum for our art – except institutional images, which follow specific colors – and there came a time when it was looking like a real carnival.
Everything seemed random, as if it were not part of the same identity, even if it presented the same style. In this way, we concluded that, by limiting the choice of colors to a fixed palette, we would have greater conformity between the arts. As Material Design was adopted, we followed its color palette, and have used it in our images ever since. With it we have a very great freedom to use, although of course, maintaining the limitations. Create contrasts in images When talking about color, It is also important to emphasize contrast. A short time ago, we did the arts in a monochromatic way. All the colors were just variations between light and dark of the same color.