Post by vvseoclaubbd360 on Oct 26, 2023 5:02:28 GMT -5
There is no way to talk about trends without starting with audio content. After all, we are in the so-called “Year of the Podcast” in which 40% of Brazilian internet users already listen to this format. As the expectation is that the podcast will continue to gain more listeners in Brazil and around the world, experts such as Gary Vee are adamant in recommending that companies invest in the format: “Start a podcast about your market and promote it”.
The consolidation of the “Age of Voice”, however, is not limited to the growth of podcasts. Voice search has become popular and is one of the main trends for next year. It is estimated that 50% of online searches will be by voice in 2020 , which will directly impact SEO strategies and require the production of content with more direct and natural language.
The popularization of audio is driven by the fact that users can cell phone number list consume this content while carrying out other tasks – which makes a big difference in a world where people have less and less time to read. Therefore, another resource that should be further explored by digital marketing is posts with an audio version.
What has changed? With more people at home, the use of voice-controlled home equipment is expected to grow 30% this year, according to an estimate from ABI Research .
Regarding audio content, one of the main news in the first half of the year was the launch of Twitter's audio publishing feature . The feature is still only available for iOS and allows the user to post audios of up to 2 minutes and 20 seconds.
2. Humanization and personalization These are people who are behind the business and it is these people that those who do digital marketing need to talk to. It is increasingly necessary to think about P2P – Person to Person strategies and the humanization of content and communication.
At RD Summit 2020 , marketing specialist Liliane Ferrari highlighted emotion, empathy and ethics as pillars for more humanized content. Therefore, the biggest challenge for companies is to better understand human behavior, focus on customer success and create more personalized interactions.
What has changed? The humanization of marketing is, without a shadow of a doubt, one of the trends that gained the most strength with the Covid-19 crisis, becoming a necessity for any company.
In times of uncertainty, establishing interactions that demonstrate empathy and bring your brand closer to the public are essential to building a good relationship and increasing the chances of closing deals during or after the crisis. Companies that try to “push” their solutions without establishing human connections tend to be seen as opportunistic and insensitive.
The consolidation of the “Age of Voice”, however, is not limited to the growth of podcasts. Voice search has become popular and is one of the main trends for next year. It is estimated that 50% of online searches will be by voice in 2020 , which will directly impact SEO strategies and require the production of content with more direct and natural language.
The popularization of audio is driven by the fact that users can cell phone number list consume this content while carrying out other tasks – which makes a big difference in a world where people have less and less time to read. Therefore, another resource that should be further explored by digital marketing is posts with an audio version.
What has changed? With more people at home, the use of voice-controlled home equipment is expected to grow 30% this year, according to an estimate from ABI Research .
Regarding audio content, one of the main news in the first half of the year was the launch of Twitter's audio publishing feature . The feature is still only available for iOS and allows the user to post audios of up to 2 minutes and 20 seconds.
2. Humanization and personalization These are people who are behind the business and it is these people that those who do digital marketing need to talk to. It is increasingly necessary to think about P2P – Person to Person strategies and the humanization of content and communication.
At RD Summit 2020 , marketing specialist Liliane Ferrari highlighted emotion, empathy and ethics as pillars for more humanized content. Therefore, the biggest challenge for companies is to better understand human behavior, focus on customer success and create more personalized interactions.
What has changed? The humanization of marketing is, without a shadow of a doubt, one of the trends that gained the most strength with the Covid-19 crisis, becoming a necessity for any company.
In times of uncertainty, establishing interactions that demonstrate empathy and bring your brand closer to the public are essential to building a good relationship and increasing the chances of closing deals during or after the crisis. Companies that try to “push” their solutions without establishing human connections tend to be seen as opportunistic and insensitive.